The marketing landscape has shifted dramatically over the past decade and even more so given the onslaught of the Covid-19 pandemic. As we stand on the precipice of a new era in marketing where sharing one’s truth continues to reign supreme, reaching your target audience and guiding them towards the point of sale and beyond can only be achieved by focusing on 6 essential components. In Modern Marketing’s latest blog post, Leo Redelinghuys (Co-Founder and MD at Swipe iX) and Dev Naidoo (GM at New Media) disseminate these cardinal components, helping you navigate the ever changing marketing landscape with ease. 

Leo Redelinghuys is an innovative entrepreneur and the co-founder and MD of Swipe iX. She is a natural early adopter, who has specialised in digital solutions and software development for 20 years.

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Dev Naidoo is an experienced General Manager with a demonstrated history of working in various industries. Skilled in Management, Corporate Governance, Leadership, and Strategic Planning. Dev is currently the General Manager at New Media.